STR Google Business Profiles

A widely under-utilized Best Practice for STRs and VHR listings is to create a Google Business Profile for each property…

That may seem like a lot of extra work, but the benefit is invaluable because it dramatically increases your SERP (Search Engine Results Page) Ranking and indexing footprint on Google.

Why does that matter, you ask? Because Customers book physical locations - not your business!

In fact, Customers have gotten so savvy about searching for places to rent, they have even started to scour Google Maps for listings outside of Airbnb & VRBO.

The reason why they are doing that is because: “Location, Location, Location!”

It’s much easier to “See” where you want to be rather than search for random places on those STR marketplaces.

Case in point: Search “Whitefish, Montana” on your Google Browser and click in the Maps Menu…